Prime Video introduces new lip-sync technology on ‘Maxton Hall’

Key takeaways Prime Video’s lip-sync technology delivers a more accessible viewing experience. Syncing mouth movements to audio, it eliminates the disconnect that can occur with traditional dubbing. The feature debuts on Maxton Hall S1-2 and will be available when Season 3 premieres on December 9. Have you ever watched a dubbed movie only to notice the actors' mouths continuing to move after the dialogue has ended, taking you completely out of the story? Prime Video is addressing this issue with a feature designed to create a more enjoyable and accessible viewing experience for our global customers. Top 10 Original films and series on Prime Video: See the weekly rankings From action-packed films to buzzy series, here are the Original titles Prime Video members watched most from August 31-September 6. The technology synchronizes actors' lip movements with human-dubbed audio, creating a seamless viewing experience that allows audiences to remain fully immersed in the story. AI and VFX technologies power the process behind the scenes, responsibly applied to deliver a better customer experience. The feature will be available on Prime Video’s most-watched International Original series ever, Maxton Hall . Lip-sync dubs are available from today on Maxton Hall Seasons 1 and 2 globally in English and will also be included when the third and final season releases exclusively on Prime Video on December 9. The upcoming Season 3 is based on the 2018 novel Save Me by Mona Kasten. Looking ahead, Prime Video plans to expand the technology to additional titles, bringing this enhanced viewing experience to even more customers and content. "At Prime Video, we're constantly innovating with new tools that enhance the viewing experience for our customers," said Raf Soltanovich, vice president of technology at Prime Video and Amazon MGM Studios. "With lip-syncing, we're creating a more seamless and immersive way for customers to enjoy global content. And for creators, we're making it easier for their stories to reach an even broader and global audience, all done under creative oversight to ensure the integrity of their artistic vision is preserved." Amazon CEO Andy Jassy on Prime Video: ‘That business is growing, it’s profitable, and it’s still early’ Jassy discussed Prime Video's momentum during a recent Q A with shareholders, pointing to original films, live sports, and streaming partnerships. Prime Video continues to explore practical and useful applications of AI that help enhance the viewing experience, always with the customer at the center and creators in the driver's seat. Next, find out more about how Amazon’s custom AI-powered Prime Insights take fans inside Thursday Night Football . Trending news and stories Investing more than $230 million in higher pay and expanded benefits for Whole Foods Market team members Millions of students can now get access to a free year of Kiro from AWS Cybersecurity expert Kevin Mandia joins Amazon's Board of Directors Amazon’s 2026 Top 100+ Toys list: Something for every kid at heart Related Tags Share — Company newsroom — sourced from Amazon. Matter furnished by the company. Not a Notice Nearby paid placement. This page reprints matter furnished by the company from its official newsroom. Notice Nearby did not write this release. Read the original: https://www.aboutamazon.com/news/entertainment/prime-video-lip-sync-technology