The latest iPhone, Apple Watch, and AirPods lineups arrive in stores worldwide

UPDATE September 17, 2026 iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 arrive in stores worldwide Download image On Friday, September 18, Apple debuted iPhone 18 Pro and iPhone 18 Pro Max, as well as Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5, at Apple Store locations worldwide. Customers celebrated the arrival of the new products as Apple team members greeted them and offered hands-on demos, personalized shopping assistance, and introductions to each of the new products. Whether shopping in person, online at apple.com, or through the Apple Store app, customers have multiple ways to explore the new lineup. Apple Specialists can assist customers with trading in their old devices through Apple Trade In, exploring payment options including financing with Apple Card, upgrading annually with Apple Upgrade, or taking advantage of incredible carrier deals — and setting up their new devices with Personal Setup. Share article Media Text of this article September 17, 2026 UPDATE iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 arrive in stores worldwide On Friday, September 18, Apple debuted iPhone 18 Pro and iPhone 18 Pro Max, as well as Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5, at Apple Store locations worldwide. Customers celebrated the arrival of the new products as Apple team members greeted them and offered hands-on demos, personalized shopping assistance, and introductions to each of the new products. Whether shopping in person, online at apple.com, or through the Apple Store app, customers have multiple ways to explore the new lineup. Apple Specialists can assist customers with trading in their old devices through Apple Trade In, exploring payment options including financing with Apple Card, upgrading annually with Apple Upgrade, or taking advantage of incredible carrier deals — and setting up their new devices with Personal Setup. Press Contacts Brian Bumbery Apple bumbery@apple.com Apple Media Helpline media.help@apple.com Copy text Media in this article Download all media Press Contacts Brian Bumbery Apple bumbery@apple.com Apple Media Helpline media.help@apple.com — Company newsroom — sourced from Apple. Matter furnished by the company. Not a Notice Nearby paid placement. This page reprints matter furnished by the company from its official newsroom. Notice Nearby did not write this release. Read the original: https://www.apple.com/newsroom/2026/09/the-latest-iphone-apple-watch-and-airpods-lineups-arrive-in-stores-worldwide