Boost your holiday sales with these agentic commerce updates

Boost your holiday sales with these agentic commerce updates Sep 16, 2026 | x.com Facebook LinkedIn Mail Copy link The latest agentic commerce updates are designed to help businesses capture holiday shoppers' attention in a new era. Ashish Gupta VP/GM, Merchant Shopping x.com Facebook LinkedIn Mail Copy link . Inlining them here makes them available in the DOM for the page. Your browser does not support the audio element. Listen to article [[duration]] minutes This content is generated by Google AI. Generative AI is experimental Voice Speed Voice Speed 0.75X 1X 1.5X 2X Read AI-generated summary You can now use new artificial intelligence tools to boost your holiday sales. Check your performance insights in Merchant Center, join the Business Agent beta for YouTube ads, and streamline your checkout process using the updated Universal Commerce Protocol. Finally, optimize your product feed with conversational attributes and loyalty data to help shoppers find your brand more easily. Summaries were generated by Google AI. Generative AI is experimental. "Boost your holiday sales with these agentic commerce updates" shares new AI tools for retailers. AI performance insights now help you see how shoppers discover your brand through AI. New Business Agents in YouTube ads let customers ask questions without leaving their videos. Streamlined checkout tools make it easier for shoppers to buy your products directly. Keep your product feed accurate and add conversational details to boost your holiday sales. Summaries were generated by Google AI. Generative AI is experimental. Google is rolling out new AI tools to help stores sell more products during the holidays. These updates let shoppers ask questions directly inside YouTube ads and get instant help while they browse. Retailers can also use new data insights to see how well their products show up in AI searches. By keeping their product info accurate, businesses can make it much easier for you to find and buy the perfect gift. Summaries were generated by Google AI. Generative AI is experimental. Explore other styles: General summary Bullet points Basic explainer Finding the perfect holiday gift has always taken thought and research, and today’s shoppers are increasingly turning to AI to discover products, compare options, and make buying decisions. Today, we’re sharing agentic commerce updates and product feed best practices that will help retailers get discovered and convert customers during the gift-giving rush. Making AI performance insights generally available To succeed in this new era of commerce, businesses need to know how customers are discovering them through conversational experiences. To help, AI performance insights in Merchant Center is now available to businesses across Australia, Canada, India, New Zealand, and the U.S. This feature gives retailers a clear view of how their brand and products are being discovered by comparing their share of voice with other brands across surfaces like AI Mode and AI Overviews, while enabling them take action to help boost discoverability even more. Bringing conversational help to YouTube ads Beyond helping businesses better understand their performance on AI surfaces, we’re enabling shoppers to get the answers they need in more places. Since we introduced Business Agent in Search earlier this year, brands have delivered instant, tailored support that turns shoppers' curiosity into confident decisions. To build on this success, we're now inviting retailers to participate in the Business Agent for YouTube ads beta in the U.S. Once an eligible retailer signs up, Business Agent embeds directly within YouTube ads, allowing viewers to conduct self-driven research, ask complex product questions, and receive tailored guidance without leaving their YouTube context. As shoppers continue to use YouTube for research and discovery, this feature will take them from inspired to purchase-ready. Expanding simplified Universal Commerce Protocol integration We’re also continuing to streamline how businesses scale agentic commerce, starting with updates to the Universal Commerce Protocol (UCP) integration hub in Merchant Center. UCP already enables direct checkout for hundreds of thousands of brands and retailers across Google. Now, merchants who use the hub for UCP-powered checkout can also enable capabilities like cart transfer to a merchant site and enhanced checkout flow testing, with analytics and more coming soon. The new capabilities are gradually rolling out in the U.S., with Australia and Canada to follow early next year. Retailers like Tapestry, which owns beloved brands like Coach and Kate Spade, were able to efficiently integrate UCP-powered checkout on Google and start selling their products in Search — including AI Mode — and the Gemini app to get ready for the gifting season. Optimizing your product feed Holiday success ultimately relies on an accurate product feed. On average, merchants adopting core Merchant Center feed best practices see a 5% increase in conversions the following month. In addition to those best practices, you can optimize your feed by using the video link attribute to automatically power highly visual, shoppable ad formats and submitting conversational attributes to add richer context to your product listings. During testing with lululemon, conversational attributes submitted from the brand were incorporated 50% of the time in relevant product recommendations in AI Mode, providing shoppers with more precise and helpful answers. Connecting your loyalty data in Merchant Center highlights member perks and pricing across Google. For instance, when a member of Minted’s loyalty program, Minted More, searches for holiday cards, they’ll see tailored results with member pricing. You can also showcase perks like free shipping, drive multiple visits from signed-in members, and steer bids toward your highest-value shoppers. New conversational experiences in YouTube ads, simplified UCP integration capabilities, and generally available AI performance insights give retailers powerful ways to engage ready-to-buy holiday shoppers. Backed by an optimized product feed, putting these updates to work helps ensure your business is prepared to turn gifting inspiration into conversions. Get the latest news from Google in your inbox Sign up for our newsletters with product updates, event information, special offers, and more. Done. Just one step more. Check your inbox to confirm your subscription. You can also subscribe with a different email address. Your information will be used in accordance with Google's privacy policy. You may opt out at any time. Posted in: Related stories Search 3 ways to prep for your next big race with Search By Peter Schottenfels Shopping Beach vibes and temporary wallpaper are trending for back-to-school season. College students are eager to turn their dull dorm rooms into cozy spaces. Here are the Google Search trends we’re seeing. Shopping 6 back-to-school shopping tricks every student should know By Molly Shaheen AI The latest AI news we announced in May 2026 By Blog Team Search 5 ways Google Search can level up your thrift and vintage shopping By Megan Stoner AI Catch up on 12 major I/O 2026 moments By Zahra Thompson — Company newsroom — sourced from Google. Matter furnished by the company. Not a Notice Nearby paid placement. This page reprints matter furnished by the company from its official newsroom. Notice Nearby did not write this release. Read the original: https://blog.google/products-and-platforms/products/shopping/google-shopping-updates-holiday-shopping