Build campaigns that drive high-converting, sales-ready leads.

Build campaigns that drive high-converting, sales-ready leads. Sep 18, 2026 Tracking the ROI on your lead gen campaigns has never been tougher. Sales cycles are longer, and unless customers fill out a contact form, it’s hard to tell what’s driving your conversions. In this episode of Ads Decoded, recorded live at Rethink ROI in New York City, Senior Product Manager Stephen Chang, Product Manager Natalia Bӧhm, and Ads Product Liaison Ginny Marvin break down what data strength actually looks like in practice — and how to feed Google AI the data it needs to bid on closed-won revenue. They discuss: Building data strength for effective lead gen campaigns. Centralizing first-party workflows with the expansion of Data Manager. The new lead intent scoring pilot to prioritize high-potential leads. Training Smart Bidding on delayed sales cycles with journey-aware bidding. Catch the full episode here. Posted in: Related stories Google Ads Rethink your strategy to drive sales this holiday season. Google Ads Drive profitable growth with new data and measurement tools By Nipoon Malhotra Google Ads Build a measurement stack you can rely on to steer your campaigns. Google Ads Reach your audience in new ways with August’s Demand Gen Drop. — Company newsroom — sourced from Google. Matter furnished by the company. Not a Notice Nearby paid placement. This page reprints matter furnished by the company from its official newsroom. Notice Nearby did not write this release. Read the original: https://blog.google/products/ads-commerce/ads-decoded-podcast-data-strength