Rethink your strategy to drive sales this holiday season.

Rethink your strategy to drive sales this holiday season. Sep 16, 2026 Fresh off Google’s Rethink Retail event in New York City, Ads Product Liaison Ginny Marvin sits down with Enric Durany, Group Product Manager for retail ad experiences for the Ads Decoded podcast. Together, they break down the actionable strategies and high-impact optimizations merchants can implement now to drive performance this holiday season. Key takeaways include: Balancing bottom-funnel performance with upper-funnel discovery. Leverage the new AI Max for Shopping now in open beta — including text customization and Final URL expansion — to automatically capture evolving search intent. Learn proven tactics for accelerating customer acquisition and p loyalty retention goals. Watch the full episode here. Posted in: Related stories Google Ads Drive profitable growth with new data and measurement tools By Nipoon Malhotra Google Ads Build a measurement stack you can rely on to steer your campaigns. Google Ads Reach your audience in new ways with August’s Demand Gen Drop. Google Ads Make AI Max work for your business with new testing and planning tools. By Brandon Ervin — Company newsroom — sourced from Google. Matter furnished by the company. Not a Notice Nearby paid placement. This page reprints matter furnished by the company from its official newsroom. Notice Nearby did not write this release. Read the original: https://blog.google/products/ads-commerce/ads-decoded-podcast-holiday-sales-strategies