Alexa+ is making Fire TV smarter, from your TV to your phone

Key takeaways Alexa+ gets a dedicated hub on Fire TV with smarter reasoning when recommending movies and shows. The Fire TV app now uses Alexa+ to help you discover shows and manage watchlists on the go. Upgraded entertainment hubs organize live TV, cloud gaming, and creator content. At the start of this year, Amazon launched an all-new Fire TV experience that was designed to be cleaner, more organized, and faster for customers to navigate. The goal was to help customers more quickly and more easily find what they want to watch. And so far, it’s working—one way Amazon measures success with Fire TV is whether customers actually watch the movie or show they pick. With the new Fire TV experience customers are now finding what to watch tens of millions more times per month compared to the previous experience. With new updates coming to the Fire TV experience and the Fire TV mobile app this fall, the team at Amazon is focused on continuing to help customers discover content they’re going to love. Experience the most powerful, immersive Amazon smart TV yet—the Fire TV Omni Mini-LED Series With over 250 million devices sold globally, Amazon expands its Fire TV lineup with a brand-new Omni Mini-LED Series and refreshed 4-Series—plus, the new Soundbar Plus Series. How Alexa+ is changing the way customers can search for entertainment A year ago, Alexa+ improved how customers discover what to watch on Fire TV. What's new is the depth of reasoning: Alexa+ now draws on real-world context—awards, events, cultural references—alongside a customer's subscriptions and watch history to answer more complex questions and deliver smarter, more personal responses. Alexa+ won’t just be matching keywords. Alexa will be reasoning across a customer's subscriptions, watch history, availability, and world context to answer more nuanced questions. Customers will be able to ask more complex questions like these examples and get smarter, more helpful, and personalized responses: “Alexa, I’m diving into the Marvel universe. Show me the movies in the universe timeline order.” “Alexa, find shows that were nominated for the recent Emmys but got snubbed.” “Alexa, show me the highest-rated book-to-screen movie adaptations.” “Alexa, show me the games I should watch this weekend.“ With these new capabilities, Amazon is also redesigning the experience so customers can ask follow-up questions, dig deeper, and scroll back up in a new, threaded conversation so they can see what Alexa recommended earlier. Top 10 Original films and series on Prime Video: See the weekly rankings From action-packed films to buzzy series, here are the Original titles Prime Video members watched most from September 14-20. A new Alexa+ hub on Fire TV designed to inspire customers Customers sometimes don’t realize how much they can ask Alexa+ on Fire TV. The new Alexa+ hub offers relevant and personalized prompt suggestions—things a customer might want to ask—and is designed to deliver helpful recommendations. Customers can click into any prompt and watch, view recent conversations with Alexa+ across their devices, and even pick back up on a conversation they started earlier on another Echo device or the Alexa app. The Fire TV mobile app helps organize your entertainment Entertainment inspiration often strikes when you’re away from your TV—a friend's text, a trailer on social media, or a show someone mentioned over dinner. By the time customers sit down to watch, it’s easy to forget the name of that recommendation. Amazon is bringing Alexa+ into the Fire TV mobile app to close that gap. Customers will be able to search via text or voice on the Fire TV mobile app, browse recommendations, and add titles to a watchlist with an easy tap. Three new features connect real-world discovery to Fire TV: Article sharing: Customers reading an article or listicle about recommended movies or shows will be able to share that link with the Fire TV mobile app. Alexa+ turns the article into a curated list, and customers can add any or all of those titles to their watchlist. Photo inspiration: Customers will be able to take a photo of something that reminds them of a movie or show—a poster, a real-world location, a screenshot of a scene, a meme—and send it to the app. Alexa+ identifies the picture, gives movie or show recommendations inspired by it, and displays which streaming services carry the recommendations. Watching on your phone: When customers find something in the app, they can tap the streaming service icon and start watching immediately on their phone as the app deep links them to that service’s app. When they get home, the title appears in their Continue Watching row on Fire TV, letting them jump back into where they left off. Alexa+ now available to everyone in the US—and free for Prime members Alexa+ is a Prime benefit, giving members a powerful AI assistant accessible by voice, browser, and the Alexa app for no additional cost. Improved entertainment hubs organize content For the times when customers just want to pick up their remote and browse, Amazon is enhancing a variety of entertainment hubs within the Fire TV experience. For example, Amazon has now integrated live content from more than 40 apps into the Fire TV experience, including content from services like YouTube TV, Peacock , Tubi, Sling, and DirecTV. Customers can see this live content in the Guides tab and Amazon has also brought that live content onto the home screen. This brings forward live shows, on-demand streaming, and free content all together in one place. The Games hub brings cloud gaming across Xbox, Luna , and NVIDIA GeForce NOW into one experience, with merged game pages and a redesigned row to search by genre. The Creators hub brings together content from renowned creators around the world. New Amazon Music app on Fire TV The new Amazon Music app on Fire TV launching later this fall brings the full music catalog together with music videos, video podcasts, live concerts , exclusive artist performances, global festival livestreams , and original content together in a single, redesigned app built for the living room. An organized modern interface makes it easier to navigate with dedicated hubs for music , podcasts, and performances. Customers can toggle between audio and video, see song lyrics, explore related playlists, and discover new favorites through video and album art that preview automatically as customers browse. Recommendations are powered by customers’ listening history and preferences across Amazon Music—on mobile, Alexa, web, and Fire TV—so the experience gets smarter and more personal with every session. And with Alexa+ built in, customers can simply ask for music by mood, activity, or artist—or podcasts by title or creator—and get right to the content they love. Availability The Alexa+ updates on Fire TV will begin rolling out to U.S. customers in November on Fire TV Stick 4K Max (2 nd Gen), Fire TV Cube , Amazon Ember TVs , and partner TVs with Fire TV built-in, such as those from Hisense and TCL. The features will expand to the new Fire TV Stick 4K and to more countries early next year. The Fire TV mobile app will start to roll out to U.S. customers this year and will expand to more countries early next year. Learn more about new Fire TV hardware announced today. Trending news and stories Prime Big Deal Days is back October 6-7: Here’s what to expect Prime Big Deal Days 2026: Early deals you can shop right now Sellers can now manage sales across Amazon, eBay, Shopify, TikTok, and Walmart from Seller Central Amazon is giving every US employee a discount on groceries Related Tags Share — Company newsroom — sourced from Amazon. Matter furnished by the company. Not a Notice Nearby paid placement. This page reprints matter furnished by the company from its official newsroom. Notice Nearby did not write this release. Read the original: https://www.aboutamazon.com/news/devices/alexa-plus-fire-tv-hub-mobile-app-updates