Introducing Vertical Video Unification with Display & Video 360.

Google Marketing Platform Introducing Vertical Video Unification with Display & Video 360. Marta Martinez Managing Director, Google Marketing Platforms Sep 28, 2026 Audiences today discover brands and purchase products across a wide range of formats, including vertical video. As customer journeys span so many touchpoints, advertisers need a smart platform that unifies media buying and ads that deliver the best ROI. We’re introducing Vertical Video Unification with Google Display & Video 360, making it possible to buy and measure vertical video programmatically across channels in one platform. This new solution centralizes vertical video buys from publishers across vertical video into a single workstream. And with Gemini powering buying, execution, and full-funnel measurement, Display & Video 360 delivers competitive campaign performance without overexposing users to the same ads — benefits that siloed buying strategies can’t replicate. During initial testing, Unilever’s Hellmann’s and WPP Media achieved a 24% increase in unique reach while reducing cost per unique user by 25%. Posted in: Related stories Google Ads Drive profitable growth with new data and measurement tools By Nipoon Malhotra Google Marketing Platform We’re bringing Walmart Connect to Display & Video 360. By Courtney Rose Google Marketing Platform Albertsons Media Collective brings retail signals to YouTube with Google’s Commerce Media Suite. By Marta Martinez Google Marketing Platform Google’s Commerce Media Suite: Where retailer insights meet the power of YouTube By Marta Martinez — Company newsroom — sourced from Google. Matter furnished by the company. Not a Notice Nearby paid placement. This page reprints matter furnished by the company from its official newsroom. Notice Nearby did not write this release. Read the original: https://blog.google/products/marketingplatform/360/vertical-video-unification