Meta Partners With Government Agencies, Law Enforcement, and Safety Organizations to Launch Regional Anti-Scam Education Campaign

Back to Newsroom Meta September 29, 2026 Listen to Article 10 Pause 10 0.25× 0.5× 1× 1.25× 1.5× 2× Takeaways We’re sharing progress on “One Step Ahead,” our anti-scam education campaign live across 18 markets in APAC — built together with over 25 local government agencies, law enforcement, and safety organizations.  The campaign is designed to connect people to trusted information in their country, alongside learning how to turn on practical tools like Two-Factor Authentication, Passkeys and WhatsApp Device Link Warnings to keep their accounts safe.  Since May 2026, the campaign has reached more than 303 million people, delivering over 1.3 billion impressions and 1.2 million link clicks toward safer accounts. As scams grow more sophisticated and difficult to detect, keeping people safe takes more than technology alone – it also requires education. Today, we’re sharing progress on our “One Step Ahead” anti-scam education campaign designed to help people across Asia-Pacific take simple, practical steps to protect their accounts and know where to turn for help when they encounter a potential scam.  The campaign was designed alongside more than 25 local safety organizations, law enforcement and government agencies across the region, and rolled out across Facebook and Instagram with three simple principles at its core: 1) safety advice should be practical, 2) easy to act on, and 3) come from a source people trust.  Since launching in May 2026, the campaign has reached more than 303 million people across 18 countries , delivering over 1.3 billion impressions and more than 1.2 million link clicks — one of the largest online-safety education efforts Meta has run in the region. The campaign promotes security tools available on Meta apps that people can use to increase their online safety:  Two-factor authentication adds a second check at login, so a stolen password isn’t enough to get in. Passkeys let people sign in with the fingerprint, face or PIN they already use – passkeys can’t be stolen, shared, guessed or reused. Security Checkup walks people through strengthening their Facebook account in minutes. Privacy Checkup keeps people in control of who can see, message and connect with them. WhatsApp’s Linked Device Warning alerts users when it detects a suspicious login attempt, an unauthorized web client, or a potential account-linking scam. WhatsApp group settings allow you to adjust group privacy settings to choose who can add you to WhatsApp groups. Examples of the ad campaign on Meta platforms Examples of the ad campaign on Meta platforms Partnering with the people communities already trust Collaboration is key in tackling scams and educating people on how to be safe online. Working with respected local partners lets us extend our reach, reinforce credibility, and make sure people know how to access local anti-scam resources. Through the campaign’s “Know Your Local Resources” element – which alone reached more than 27.4 million people across 14 markets  – people are connected directly to trusted organizations in their own country for reporting tools and support. See below for a full list of partner organizations.   What’s next The “One Step Ahead” campaign will continue throughout 2026, with new tools and locally tailored resources rolling out across the region and more partnerships on the way. We’re committed to supporting people beyond a single campaign: scammers keep evolving, and staying one step ahead is work that’s never truly finished. People can explore how to protect their accounts at Meta’s Scam Protection Center . Partnering organizations include: Australia: Scamwatch (operated by the Australian Competition and Consumer Commission) Bangladesh: Bangladesh Telecommunication Regulatory Commission (BTRC) Hong Kong: Anti-Deception Coordination Centre (ADCC); Cyber Defender India: National Cyber Crime Reporting Portal (cybercrime.gov.in) Indonesia: Ministry of Communication and Digital Affairs (Komdigi / Kementerian Komunikasi dan Digital); Cyber Crime Directorate of the Criminal Investigation Agency of the Indonesian National Police (Direktorat Siber Bareskrim Polri); Indonesia Anti-Scam Centre (IASC); Ministry of Trade (Kementerian Perdagangan) Japan: National Police Agency Kazakhstan: Ministry of Culture and Information; The Department for Countering Cybercrime of the Ministry of Internal Affairs New Zealand: Netsafe Pakistan: Pakistan Telecommunication Authority (PTA) Philippines: Bangko Sentral ng Pilipinas (Central Bank of the Philippines, BSP); Securities and Exchange Commission (SEC); Cybercrime Investigation and Coordinating Center (CICC); Whoscall; Bayan Academy Singapore: Singapore Police Force (SPF); National Crime Prevention Council (NCPC)  Taiwan: MyGoPen; The Criminal Investigation Bureau; ADI  Thailand: NEC; Ministry of Digital Economy and Society (MDES); Electronic Transactions Development Agency (ETDA) Uzbekistan: The Ministry of Digital Technologies of Uzbekistan; National Agency of Perspective Projects (NAPP) Category : APAC Newsroom DOWNLOAD ALL IMAGES Share this article Related News — Company newsroom — sourced from Meta. Matter furnished by the company. Not a Notice Nearby paid placement. This page reprints matter furnished by the company from its official newsroom. Notice Nearby did not write this release. Read the original: https://about.fb.com/news/2026/09/meta-one-step-ahead-campaign